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BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 400 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

Please use the following keywords in the search function to locate your sessions of interest: K-12, PSE and Language.

*Times and descriptions are subject to change. 
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Sunday, June 18 • 09:00 - 12:00
Pre-conference Workshop I: Creating your Digital Marketing Strategy

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Developing and implementing a digital marketing strategy for your institution can be a confusing and overwhelming endeavor. We all know simply having a website and being active on social media isn’t enough. Even if you currently have a strategy in place, are you confident it’s effective?

ICEF is here to eliminate the guesswork and ensure you leave the conference with a customized digital marketing plan you can begin implementing as soon as you arrive back to your school. How do you know where you are going if you don’t know where you are? We will walk you through a self-assessment worksheet to clearly define where you should devote your energies and resources. You will then be able to customize a plan based on your specific resources and pain points.

Speakers
avatar for Laurie Robinson

Laurie Robinson

Director of Marketing & Communications, ICEF, Germany
Laurie is a marketing and communications professional with 18 years of experience working in the education sector in British Columbia. Her specialties include everything digital from conducting digital marketing assessments, creating digital marketing strategies and leading teams of designers, writers, social media gurus, administrators and developers in the implementation of these strategies. Laurie has also taught best practices in web design, user experience, accessibility and intercultural... Read More →

Sponsors
avatar for University Canada West

University Canada West

Platinum Sponsor
Established in 2004, University Canada West is a contemporary independent university located in the heart of vibrant Vancouver. Learn more about University Canada West.


Sunday June 18, 2017 09:00 - 12:00
Monashee

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