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BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 400 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

Please use the following keywords in the search function to locate your sessions of interest: K-12, PSE and Language.

*Times and descriptions are subject to change. 
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Sunday, June 18 • 15:15 - 16:15
Media and International Education

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Professional media and institutional professionals in Public Relations cover or respond to international education issues with great regularity, and not always to a readership of the converted. 

This session will address two key issues that present themselves for us in International Education:

  1. How to get a story across. How to be proactive in getting your story up to your Communications team or from them to the media.  What constitutes news or a good news story? How to be proactive.
  2. Issue / Crisis management: How to respond to issues with media that have potentially huge reputational consequences for your district institution. How to get in front of the story.

Both speakers are interested in the pro-active side, the positive story that can shine a good light on the good our sector does or and the positive role for and result on the institution.  Both are also concerned with and aware of the importance of issue management. This session will also address how the sector might be more proactive in anticipating issues and getting in front of the story, and how we as a sector might become more sophisticated in dealing with the media.


The content of this session is applicable to K-12, PSE and Language.

Moderators
avatar for Randall Martin

Randall Martin

Executive Director, BC Council for International Education (BCCIE)
Dr Randall Martin has more than 26 years experience in post-secondary, development and international education. He is the Executive Director at the BC Council for International Education (BCCIE), a Crown Corporation of the Province of British Columbia charged with advancing the p... Read More →

Speakers
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Sara Custer

Editor, The PIE News
avatar for Susan Danard

Susan Danard

Managing Director, Public Affairs, The University of British Columbia
Susan Danard is Managing Director of Public Affairs at the University of British Columbia, a global centre for research and learning, ranked among the top 20 public universities in the world. A former print and TV journalist, she is responsible for media relations and issues mana... Read More →


Sunday June 18, 2017 15:15 - 16:15
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