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BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 400 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

Please use the following keywords in the search function to locate your sessions of interest: K-12, PSE and Language.

*Times and descriptions are subject to change. 
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Sunday, June 18 • 14:00 - 15:00
Nurturing Student Relationships: Boosting International Recruitment with a CRM System

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Many post-secondary institutions in BC have a CRM system to manage and track students. While they offer similar benefits and features, there are ways to optimize their application in an international framework to maximize conversion and strengthen student relationships.

Participants will learn how Vancouver Island University is using a leading CRM system online and offline to nurture student relationships, streamline the recruitment funnel, and abide by data privacy legislation.

The presentation will showcase lead management, tracking, and data collection for better conversion and strategic marketing decisions. Tips on best practices will be shared to guide a CRM journey regardless of implementation stage.

The content of this session is applicable to K-12, PSE and Language.
Speakers
avatar for Yalda Ahmadi

Yalda Ahmadi

Marketing Manager, UNBC - University of Northern British Columbia
avatar for Aamera Jiwaji

Aamera Jiwaji

International Recruitment Coordinator - English Language Centre & The High School at VIU, Vancouver Island University
Aamera has over ten years of experience in international marketing, communications and media in Africa. She originates from Kenya but has spent time in South Africa as well as working for companies based out of the UK and the Middle East. Aamera is a graduate of VIU’s MBA/ MScIB... Read More →

Sunday June 18, 2017 14:00 - 15:00 PDT
Cassiar/Cascade
  Concurrent sessions, Presentation